Market share of leading e-commerce software platforms and technologies worldwide as of 2026

WooCommerce was the worldwide leading e-commerce software platform in 2026, with a market share of **** percent. Woo Theme and Squarespace Online Stores ranked second and third, with shares of ***** and ***** percent, respectively.

E-commerce software

E-commerce software is the technology that manages the online store processes, from managing inventory to adding or removing products to calculating taxes and fulfilling orders. The e-commerce software application market had an estimated value of around *** U.S. dollars in 2018 and is forecast to grow to approximately *** billion U.S. dollars by 2023. Given the fast growth of e-commerce sales – global retail e-commerce sales are forecast to reach *** trillion U.S. dollars by 2025 – it is hardly surprising that the e-commerce software market is also expanding.

Online shopping

Smartphone is the device that consumers use the most when shopping online: ** percent of retail website traffic comes from the mobile device. China and South Korea are the countries with the highest online shopping penetration rate: in both countries, ** percent of the consumers are used to shopping online. Given the size of the Chinese consumer market, it is no surprise that Chinese companies are the leading e-retailers worldwide – Alibaba, ranked first with a market share of ** percent in 2021. With ** percent market share, the American e-retailer giant Amazon came as a second.