The Best Email Marketing Software for 2026

More than just an email marketing tool, HubSpot Marketing Hub is a comprehensive marketing technology (martech) platform that integrates many features that small to mid-size businesses need. In that sense, it's competitive with enterprise-grade products like Salesforce. Due to its integrated nature, its focus is shifting increasingly to tracking and optimizing the entire customer journey, rather than just the email experience.

SMBs looking to combine email and customer relationship management: If you're looking for a single app that integrates CRM, email, marketing automation, and other features, HubSpot has nearly everything you could need. However, the stacked suite comes at a cost, with the robust Professional tier starting at $890 per month (or $800 per month, billed annually). Lower-cost versions are available if you're willing to sacrifice functionality.

A longtime player in the email marketing space, Mailchimp has steadily improved its service to meet the demands of its large customer base. While its core focus remains email, it has integrated CRM and even website-building features into recent releases, all without compromising its consistent, comfortable UI.

Marketing newcomers and small businesses: Mailchimp's strength lies in email campaigns, despite its expansion into all-in-one marketing solutions. A user-friendly interface, convenient templates, useful reports, and a respectable free tier make it a worthwhile service for beginners and SMBs.

Businesses needing e-commerce integration: With Mailchimp, you can track plain-text clicks, Google Analytics numbers, and, in a nice touch, e-commerce links to stay on top of sales. Additionally, Mailchimp seamlessly integrates with popular e-commerce platforms, such as BigCommerce, Magento, Shopify, and WooCommerce, making it easy to manage your marketing efforts.

Since ditching its former Sendinblue branding, Brevo has evolved from a basic email marketing package to a more comprehensive marketing hub. It includes built-in CRM features and advanced automation capabilities, as well as a broad portfolio of integrations with third-party software. It also features an attractive price that's sure to turn heads.

SMBs on tight budgets: Brevo's free plan lets you send 300 emails per day and apply automations to 2,000 contacts. Want more flexibility? For $18 per month, you can send up to 5,000 emails per month and enjoy basic analytics. You won't get the same feature set as some of the more costly entries in our roundup, but you'll save money.

Growing SMBs: Brevo offers generous contact storage with all plans (the free plan supports up to 100,000 contacts!), advanced automation, CRM, and multichannel marketing. Cost-effective, volume-based pricing and an all-in-one suite of integrated marketing and sales tools mean companies can scale their operations without stumbling over technical and budgetary hurdles.

ActiveCampaign is a powerhouse platform that offers enterprise-grade automation without requiring an enterprise-grade budget. It has a steeper learning curve than more beginner-friendly software on this list, but its visual workflow, omnichannel tracking (for SMS, website, and email), and built-in sales CRM make it an unbeatable all-in-one growth platform for businesses set on scaling their marketing efforts.

Advanced e-commerce stores: Online retailers that need hyper-personalized emails for their clients can leverage ActiveCampaign's incredibly granular segment builder. For example, you can send a special discount code only to shoppers who abandoned a $100 cart, visited the sizing page twice, and haven't purchased an item in 30 days.

B2B service providers and agencies: Businesses with high-touch sales models can use the built-in CRM to automatically assign leads to sales reps, track client interactions, and bump a lead's "score" when they download a whitepaper or book a consultation. ActiveCampaign handles these by default, with no additional purchases needed.

Klaviyo is a well-rounded platform designed for email marketers focused on driving sales. In addition to its robust e-commerce features, the company offers targeted solutions for the retail, wellness, and restaurant industries. Klaviyo provides a strong feature set out of the box, and it supports a wide range of integrations with third-party software to enhance your campaigns. Moreover, it has some of the best reporting and analytics capabilities of any email marketing tool we've tested.

Experienced e-commerce marketers: If your company is familiar with email marketing, it'll benefit from Klaviyo's rich feature set. The service offers e-commerce-specific automations, dynamic product feeds, and seamlessly integrates with major online stores, including BigCommerce, Magento, Presta Online, Shopify, Square Online, and WooCommerce.

Data-driven analysts: Klaviyo gives your business extensive analytics, predictive insights, and real-time tracking, enabling you to make informed decisions and develop more effective marketing strategies.

Omnisend is an affordable, full-featured email marketing system built for e-commerce storefronts, making it incredibly simple for even inexperienced shop owners to use. It has a clean, uncomplicated UI alongside a strong collection of shoppable email templates. It also offers pre-built retail automations to help you get started right away.

Beginners and budget-conscious e-commerce stores: Omnisend offers a feature-rich free tier ideal for new online stores, providing 500 email sends per month, e-commerce automation (such as abandoned cart and order confirmation workflows), segmentation, and limited web push notifications. However, growing storefronts can increase the email sends to 6,000 per month and leverage unlimited web push notifications for just $16 per month.

Zoho offers a robust portfolio of business software, with its various elements tightly integrated. For Campaigns, its integration with Zoho CRM is especially attractive. This integrated approach also makes Zoho a good choice for businesses seeking to replace a disparate collection of legacy software and for early-stage companies looking to get up and running quickly. In addition, Zoho provides a wealth of educational and help resources.

New and existing Zoho customers: If the concept of an integrated business suite with a consistent, well-designed UI appeals to you, Zoho should definitely be on your radar. For example, Zoho Mail offers free, professional, custom-domain email hosting that you can use to send marketing emails. You also have the additional benefit of a single source of support across multiple teams.

Campaign Monitor is a no-frills email marketing system with an attractive UI. It doesn't attempt to be a comprehensive marketing automation solution or integrate CRM capabilities, unlike rival software in this roundup. You can compose emails, set up campaigns, and track your progress—and that's about it. That said, Campaign Monitor gets the job done, even if you don't have previous experience with email marketing.

Companies with basic email marketing needs: Need to send newsletters, product announcements, or simple transactional emails? Campaign Monitor gets you up and running quickly. It offers an intuitive user interface and user-friendly functionality for basic automation and analytics.

Design-focused marketers: Campaign Monitor offers a user-friendly drag-and-drop email builder and an extensive library of visually attractive, customizable templates. For companies that prioritize presentation and newsletter design, Campaign Monitor offers the tools you need to make great-looking content.

With its focus squarely on email marketing for small and local businesses, including SMS and social media pushes, Constant Contact is a platform worth checking out. It's easy to use, offers basic marketing automation tools, and provides integrations with third-party software, including CRMs and e-commerce systems. The natively integrated Event Marketing suite lets you create beautiful landing pages, issue tickets, collect digital payments, and follow up with attendees from the same interface where you send your newsletters.

Fundraisers and event organizers: Constant Contact offers tools and integrations ideal for community engagement, event management, and fundraising. It integrates with tools like Eventbrite and Eventzilla, for example, letting you manage registrations, ticketing, and event emails.

Local shops or classes: A cooking school, art studio, or yoga instructor can build custom registration pages, track maximum attendance caps, and send automated email or text reminders to registered attendees.