Wirecutter

A product review website founded in 2011 by blog writer Brian Lam and acquired by The New York Times Company in 2016. Wirecutter categories are Home & Garden, Kitchen, Health & Lifestyle, Tech, Baby & Kid and Style. There is a Gifts section and Wirecutter's own podcasts on numerous topics. Favorite products that go on sale are featured.

The "Wirecutter effect" is a product that sells out quickly because it was recommended on Wirecutter. See recommendation site.