How L.L.Bean is navigating the U.S.-Canada trade war — and keeping its Canadian customers close

“We have long had a tremendous relationship with our neighbors to the north,” said CEO Greg Elder.
L.L. Bean
Canadian sales make up a “small” part of L.L.Bean's overall business but an “important one,” the company said.NBC News

A simmering trade war between the United States and Canada has escalated in recent weeks, raising the prospect of long-term impacts not just for U.S. consumers but also for American businesses — particularly those with close ties to Canada.

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