Levi’s CEO: AI is an ‘amplifier’ for our workers, not a job-taker

Michelle Gass is among the corporate CEOs changing their tunes about the impact of AI, stressing that it will augment existing workers’ productivity.
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How Levi's continues to innovate more than 150 years after inventing the blue jean
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For companies like Levi Strauss and Co., artificial intelligence is starting to prove a powerful force that allows them to steer clear of dreaded discounting — while keeping their headcount stable.

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