Launched in 2000, Hot or Not invited people to upload photographs of themselves and be rated by strangers on a scale from one to 10. It was crude, addictive and, within weeks, one of the most visited sites on the web. More importantly, it turned an intensely subjective judgment–whether someone was attractive–into structured data that could be ranked, compared and used to organise human behaviour. Twenty-six years later, the dating industry appears to be retreating from the internet Hot or Not helped create. Earlier this month, Bumble said it is moving away from its swipe format towards “fewer, better, more considered signals”. A day earlier, Match Group, the company behind Tinder, said that the app will introduce more in-person events by the end of the year. Read more: https://lnkd.in/e3Q4csFq
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