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TNW

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A Big Mac cost $5.69 at one store and $6.89 nearby. Both are company-run restaurants two miles apart in Fresno. An AI engine recommends an optimal price at 14,000 McDonald's locations. One factor it weighs is what each store's customers will pay. What caused that particular price gap is not established. Five franchisees say the company pressured them to follow it. McDonald's calls it a tool rather than a mandate. Read more: https://lnkd.in/dy28Uyxh

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Jeffrey Summers 1mo

Wrong. Better check your facts there.

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Lisa Scroggins 1mo

WRONG.

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2 Reactions
Luke Scott 1mo

Pricing has always been different at different sites, a food court has way more overhead and rent and direct competition than a free stander so they have to charge more, likewise with stores further out in the country. Just because it’s a large franchisee model doesn’t make logistics or fuel costs any cheaper.

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Hailey Hardin 1mo

I pointed this out a few times to the humans. Saying “Hey this sausage biscuit is forty cents cheaper at the next McDonalds 3 miles up the freeway. I’ll just go there”

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Timothy Hall 1mo

Is this like Walmart pricing or casino pricing? I’m looking for good food and good service and I’m willing to pay a little extra for both.

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Michael Tanner 1mo

How ABOUT THIS- GET RID of at least half your menu--means just burgers fries and drinks...that will cut costs. Make GD sure your meal is ready in less than 1 minute. No digital anything crap to order. Make the Big Mac 3 bucks -5 bucks combo- get rid of change -so eat the tax-customer only sees the straight price. Make sure everyone gets a big smile and thank you for coming. I know crazy right? Every time you ad an item you ad complexity and costs. You want chicken-you got to chicken something. We are McDonalds that makes the best hamburger you can get. Oh unless you are the CEO of McDonalds who is a Vegetarian and hates hamburgers and call it a product.

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Andrei Merlescu 1mo

No human should be consuming McDonalds food...

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George Viveros 1mo

Yeah...let's just throw the use of the term AI at everything. I use AI to determine what I'm having for bfast

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Monte Blachford 1mo

Still crappy food ? No AI advice for that?

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