MWC Barcelona’s Post

What does it really take to move AI from ambition to reality? 💭 At #MWC27 Barcelona, 𝗔𝗜 𝗶𝗻 𝗔𝗰𝘁𝗶𝗼𝗻 is one of six core thought leadership themes shaping the conversations that matter most across business, technology and society. This theme gets into the operational reality of AI deployment – from integration and implementation to the failures, fixes and breakthroughs that come with moving from proof of concept to production at scale. Expect case studies, field reports and candid conversations with the people building and running AI systems every day ✅ Explore our 2027 themes 👉 https://gsma.at/1nb Theme Sponsor: HONOR

With just 3️⃣ weeks to go until #MWC26 Barcelona, we’re spotlighting the six themes shaping the conversations that matter most. 🔹 Intelligent Infrastructure | 🔹 ConnectAI | 🔹 AI 4 Enterprise | 🔹 AI Nexus | 🔹 Tech4All | 🔹 Game Changers From AI to enterprise reinvention, these six thought leadership themes explore the technologies, ideas and people powering the next wave of innovation. Explore them all in more detail 👉 https://gsma.at/YG Shoutout to our sponsors: Snowflake, HONOR, CSG, KPMG, Infosys Communications, Media and Technology Practice & Taara 👏

"Years ago, networks became digital. We could measure everything, but we couldn't truly understand it. AI changes that." 💭 During Keynote 7 at #MWC26 Barcelona, visionary leaders, including Andrew Feinberg, explored the long-range forces reshaping technology, medicine, and digital life. Frrom breakthroughs in health and personalised care to the evolving dynamics of online worlds, entertainment, marketing and identity, the session examined how innovation is transforming not only what we build, but how we live, work, and connect 🌐 Check out this highlight below and watch the full keynote on demand here 👉 https://gsma.at/1dH BostonGene | Netcracker Technology

The 20th anniversary of #MWC26 Barcelona once again showed 𝘁𝗵𝗲 𝗽𝗼𝘄𝗲𝗿 𝗼𝗳 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝘃𝗶𝘁𝘆 to drive real-world impact 🚀 This year’s event: 🔹 Generated €588M for the Barcelona economy 🔹 Created 14,000+ jobs 🔹 Welcomed 105,000 attendees from 207 countries Over two decades, MWC Barcelona has contributed €7.5B and supported 187,000 jobs — reinforcing the city as a global tech hub. And the impact goes beyond the numbers. From global collaboration to initiatives like mSchools and the MWC Donation Room, MWC continues to create lasting value for industry and society. As John Hoffman, CEO of GSMA Ltd., said: “MWC belongs to all of us — and I couldn’t be prouder of what we continue to achieve together.” ✨ Read this 𝗽𝗿𝗲𝘀𝘀 𝗿𝗲𝗹𝗲𝗮𝘀𝗲 for all the details 👉 https://gsma.at/1gv

“5.8 billion people connected. $7.6 trillion contributed to the global economy. The mobile industry has essentially become the nervous system of the digital world.” 💭 Opening #MWC26 Barcelona, GSMA's Director General, Vivek Badrinath, highlighted the scale, impact and central role of the mobile industry today, before outlining three ‘mountains’ the industry must climb together: ✅ Completing the 5G journey ✅ Rising to the AI challenge ✅ Protecting the world from the escalating global scam epidemic Check out this Keynote 1️⃣ highlight below and watch the full session on demand here 👉 https://gsma.at/17Y

The GSMA Ministerial Programme returns to #MWC26 Barcelona for its 20th edition 🚀 As innovation accelerates and geopolitical dynamics evolve, this milestone edition will explore how to promote cohesive digital governance and reinforce trust as a cornerstone of technological progress 🌐 Tune in as we celebrate twenty years of impact — and look ahead to unlocking the full power of connectivity for people, industry and society. Find out more here 👉 https://gsma.at/15i Shoutout to our sponsors: Qualcomm, DLA Piper and EY. #MWC26MP

As our Intelligent Infrastructure Theme Sponsor at #MWC26, Snowflake partnered with GSMA and SAP to explore how next-generation telecom networks are evolving into #AI-native, programmable platforms. This on-demand discussion examines how #sustainability, Network-as-a-Service, cloud and edge computing, and emerging technologies such as 5G Advanced and agentic AI are reshaping connectivity into a strategic growth engine for both operators and enterprises. Watch now to learn how intelligent infrastructure is defining the future of telecom 👉 https://gsma.at/17R

"Technology should be tools, not a machine to drive engagement and sell advertisement." 💭 During Keynote 5️⃣ at #MWC26 Barcelona, Light CEO & Co-Founder, Kaiwei Tang, and Breaking Bad Actor, Aaron Paul, explored the cost of always being "on", the backlash against smartphone addiction, and what it means to reclaim balance, focus, and intention in modern life. Check out this highlight below and watch the full keynote on demand 👉 https://gsma.at/1a7

This year will be our 13th edition of MWC Shanghai, and in Chinese culture, the number 13 represents a new beginning. To celebrate this, we are introducing new zones, features and content for #MWC26 with a sharp focus on: ✔️ Collaboration between the international tech market & APAC ✔️ Unveiling innovations in emerging and frontier tech, first ✔️ More industry verticals ✔️ Opportunities to scale for SMEs & startups Swipe below to discover these new zones and explore them all in more detail on our website 👉 https://gsma.at/10y

As #MWC26 Barcelona draws closer, these six event themes are a great snapshot of what will be driving the biggest discussions across the event. 🔹 Intelligent Infrastructure | 🔹 ConnectAI | 🔹 AI 4 Enterprise | 🔹 AI Nexus | 🔹 Tech4All | 🔹 Game Changers They touch everything from AI and connectivity to enterprise transformation and inclusion — and I’m excited to see how they’re explored throughout the week. Have a look at the video below for a quick overview, and dive deeper into each theme here 👉 https://lnkd.in/eQX_Rir3