Jacob Zuppke 🐈’s Post

😺 Today we’re launching a new brand at Whisker 😺 Meet Lit™ For years, we’ve sold GreatLitter as the litter we recommend for Litter-Robot. It’s a great product with a uniquely simple, high-performing formula: one ingredient, 100% naturally sun-dried sodium bentonite clay. But we realized we were thinking too narrowly about the opportunity. GreatLitter didn’t need to just be a companion to Litter-Robot. It could stand on its own. So today, GreatLitter becomes Lit, an entirely new brand identity with a much bigger ambition: bringing a premium litter experience to cat parents, whether they own a Litter-Robot or use a traditional litter box. The product hasn’t changed because that one ingredient was already perfect as it was. But the way we’re bringing it to the world has. I love launches like this because they’re a reminder that innovation doesn’t always mean inventing something new. Sometimes it means recognizing the potential in something that’s already great and giving it a new platform to grow. Lit also represents another step in Whisker’s evolution. We’ve spent years building the leading brand in connected cat care, and we see a much larger opportunity to thoughtfully improve more of the everyday experiences that come with loving and caring for cats. More on that another day 😉 Huge congratulations to the Whisker team that brought Lit to life. Wildly clean litter. Now with a brand of its own. Check it out at Litterbox.com 🔥