Rezi Becomes Official Resume Builder of r/careeradvice

Rezi got exclusive access to 722K users by becoming the official resume builder of r/careeradvice. The mods were drowning in spam. 10-15 AI resume writing posts every day that they manually removed. Their automod was catching 5x more than that. Rezi approached them with a partnership... make us the official tool, and we'll solve your spam problem. The mods agreed. Now when someone asks about resume help in r/careeradvice, Rezi is the endorsed answer. Becoming the official tool of a subreddit gives you three things: 1. Access to everyone in that community without fighting for attention. 2. Credibility because the mods endorse you. 3. A moat because once you're official, competitors can't spam their way in. Here's how to replicate this: Step 1: Find subreddits where your ICP hangs out. If you built a project management tool, look at r/projectmanagement (176K users), r/productivity (2.9M users), r/entrepreneur (3.8M users). Fitness app? r/fitness (10M users), r/bodyweightfitness (3M users), r/loseit (4M users). Freelancer tool? r/freelance (582K users), r/upwork (161K users). Step 2: Identify problems the community or mods face. Spend time reading posts. Look for patterns. What do people complain about repeatedly? What questions get asked over and over? Also check what mods are dealing with. Spam? Low-quality posts? People asking for tool recommendations constantly? The problem doesn't have to be spam. As long as your tool solves a real problem that the community or mods face, you've got an angle. Step 3: Position your tool as the solution. If the community keeps asking "what's the best tool for X?" and you built a tool for X, you're the answer. If mods are tired of removing spam posts about a topic your tool addresses, you can be the official recommendation that stops the spam. Frame it as helping the community, not promoting your product. Step 4: Approach mods with a partnership proposal. Message the mod team directly. Don't post in the subreddit asking to partner. That's spam. Your message should be short and focused on solving their problem: "Hey, I noticed the subreddit gets a lot of posts about [problem]. I built [tool] that solves [problem]. Would you be open to making it the official recommendation? It would cut down on [spam/repetitive questions/whatever their pain is] and give the community a vetted solution." Don't pitch features. Pitch the outcome. Step 5: Become the "official" tool. Once mods agree, work with them to implement it. That might mean: - A pinned post recommending your tool. - Automod removing posts about that topic and directing people to your tool. - Sidebar link or wiki entry. - Mods mentioning your tool when relevant questions come up. Rezi could also apply the same playbook in r/resumes (178K users), r/jobs (473K users), r/GetEmployed (69K users). P.S. If you want to acquire subreddits for $0 and become the official tool in communities where your ICP lives, DM me "SUB."