The Aerie Real Foundation and OFFLINE by Aerie are serving up something special in partnership with the USTA Foundation. 🎾✨ Together, we’re broadening access to the game and inspiring the next generation through an Aerie Real Foundation grant. This initiative will train 500 women across more than 270 local organizations, building a strong pipeline of coaches who show young athletes what’s possible—on and off the court. To celebrate, OFFLINE by Aerie introduced an exclusive co-branded collection featuring a classic crewneck and hat—a first-of-its-kind drop for the USTA Foundation. Snag the limited-edition pieces at aerie.com/offline or exclusively at our SoHo flagship, and help us empower girls to build confidence and ignite a lifelong passion for the sport.💚 WWD has more here: https://lnkd.in/esqAwFRg
Brilliant collaboration! Aligning purpose-driven community work with a high-demand activewear capsule is a great model for modern retail brands. Best of luck with the exclusive drop at the SoHo flagship!
What an inspiring initiative! Great to see OFFLINE by Aerie combine product collaboration with supporting female youth in sports✨
The SoHo exclusive is a smart move. It turns a product drop into a reason to walk in the door.
A meaningful initiative. What makes partnerships like this especially powerful is when a brand moves beyond simply associating itself with sport and helps build the ecosystem behind participation. Training 500 women across more than 270 local organizations can create an impact far beyond a single campaign — more coaches, more role models, and ultimately more opportunities for young girls to build confidence through sport. It is also a strong example of how brand purpose, community and product can come together authentically. Congratulations to Aerie, OFFLINE and the USTA Foundation on a partnership with real potential for lasting impact.