Jeans that work 9-to-5 never felt so good!👖💖 In honor of Dolly Day, the AE Foundation is donating 100% of the purchase price — up to $50,000 — of the Dolly Jean (aka our Super High-Waisted Flares) to support The Dollywood Foundation, home of Dolly Parton's Imagination Library. Join us in giving back like Dolly and snag this iconic fit today at ae.com!
A great example of how an iconic product can create value beyond fashion. Denim has always had a unique ability to connect fit, identity and culture, and initiatives like this add another dimension by connecting the product with a meaningful social purpose. From a denim manufacturing perspective, the continued reinvention of fits such as the super high-waisted flare also shows why denim remains such a dynamic category—fabric, fit engineering, wash and finishing can continuously evolve while the product itself remains timeless. A meaningful initiative from American Eagle and the AE Foundation.
Jeans that work 9-to-5 and give back! 👖💖 Supporting Dolly Parton’s Imagination Library through 100% of purchase proceeds (up to $50,000) for the iconic Dolly Jean is cause marketing done right. Love seeing AEO align fashion with childhood literacy and social impact! Fantastic initiative! 📖✨ [#AEOutfitters #DollyDay]
Love the spirit behind this campaign. Great to see fashion supporting children’s access to books. Dolly deserve it she was amazing women
Amazing initiative!
A pair of jeans supporting a child’s journey into books — that is a connection worth celebrating. When a fashion product can carry a purpose beyond the person wearing it, its impact travels much further than the wardrobe.