The NAI

In this clip from the recent NAI & HealthLink Dimensions webinar, we cover a crucial update for organizations managing California consumer requests through the DROP. Key takeaways: 🔹 A recent California legislative amendment has officially shortened the required response period from 45 days down to 30 days. 🔹 Companies that structured their compliance workflows around the previous 45-day, two-step process will need to adjust their timing to accommodate this compressed window. 🔹 It is important to proactively update your systems, as the fines for missing these new timing requirements are prohibitive. #CaliforniaLaw #Compliance #DataPrivacy #BusinessOperations #RegulatoryUpdate

In healthcare advertising, "move fast" and "protect patient privacy" are too often framed as opposing goals. In this conversation with Andrew Lucking from PurpleLab makes the case that they're built on the same foundation. A few takeaways worth sitting with: → Healthcare advertising, done right, is a patient-driven force for better outcomes. The work is advocating for its benefits while taking privacy concerns seriously. → Speed and compliance are a product of the architecture you build up front. Get the internal standards, integrations, and privacy-enhancing technologies right, and fast, rigorous analytics becomes the default. → The technical backbone matters. PurpleLab runs a data warehouse of billions of healthcare claims behind an "always-on" expert certification layer — software that enforces data minimization and checks reidentification risk across every permutation. Clean rooms, deidentification, tokenization, and synonymization let partners collaborate safely inside a regulated ecosystem. This is exactly the kind of work industry standards and organizations like The NAI exist to support: raising the floor for everyone so responsible innovation and patient privacy advance together. 🎬 Watch the full video 👇 #HealthcareAdvertising #DataPrivacy #AdTech #PrivacyEnhancingTechnologies #NAI

Could your privacy program stand up to a buyer's diligence team tomorrow? The workshop "Privacy Issues in Deal Diligence," hosted by the NAI and Davis+Gilbert LLP on December 1 in New York will feature moderated discussion among experts from the legal, investment, and ad-tech communities, focusing on both the practical realities and strategic implications of privacy diligence. Sessions will explore how privacy risk factors into valuation, what best-in-class readiness looks like, and how companies can operationalize privacy diligence as a competitive advantage. Speakers from Swoop, Telly, DeepIntent, Samba, Digital Capital Advisors and Canaccord Genuity Group Inc., SafeGuard Privacy, Omnicom, Publicis Groupe will share what they have seen from both sides of the table. Invite-only, and space is limited: [link in comments] Mayra A Cavazos, Ben Chapman, Jen Clark, Megan Cox, Robert E., Tony Ficarrotta, Richy Glassberg, Gary Kibel, Jay C. MacDonald, Lance Maerov, Curt Myers, George Pappachen, Julia Shullman #AdTech #PrivacyDiligence #DealReadiness #Privacy

Are privacy and data governance issues creating hidden transaction risks for your organization? From data governance practices to consumer privacy compliance, privacy-related issues can influence deal value, negotiation strategy and transaction timelines. Join Davis+Gilbert and The NAI for Privacy Issues in Deal Diligence, where legal, privacy and business leaders will share perspectives on evaluating privacy risk, overcoming diligence challenges and preparing for future transactions. 📍 1675 Broadway, New York, NY ⏰ 1:00 p.m. - 6:00 p.m. Request an invitation: https://lnkd.in/eMX-gRtY #AdTech #DataPrivacy #NAI

📋 HIPAA says your data is de-identified. State privacy law says it's still personal data requiring consent. Who's right? In this episode of our web series PurpleLab's General Counsel Andrew Lucking breaks down a gap that's tripping up healthcare marketers everywhere: privacy regulations and healthcare marketing technology are operating from two different rulebooks. Here's the tension: → HIPAA's expert determination standard asks you to assess reidentification risk based on the specific dataset, recipient, and use case → State privacy laws start from a personal data consent framework (opt-outs, sensitive data labeling) with little technical or operational standardization → The result: two frameworks that don't talk to each other, and a lot of ambiguity in between That ambiguity is exactly where NAI's five-factor analysis comes in, giving companies a way to navigate the space between "de-identified" and "consented" with some rigor. The stakes are real. Advertising use cases were not built with healthcare data in mind, and PurpleLab's whole mission depends on getting that line right. 🎬 Watch the full episode now: #Healthcare #AdTech #DataPrivacy #HIPAA #PrivacyFirst #NAI

🎉 Welcome to the NAI, TripleLift! The Network Advertising Initiative is proud to welcome TripleLift as our newest member. By joining the NAI, TripleLift strengthens its commitment to responsible and transparent advertising practices. As a member, TripleLift joins a community of companies dedicated to upholding NAI's self-regulatory framework and standards for network advertising. We look forward to collaborating with the TripleLift team as we continue advancing consumer privacy and industry best practices together. 🤝 Welcome to the NAI community! #AdTech #Privacy #NAI #Membership #ResponsibleAdvertising

Happening today: Webinar "DROP’s First 12 Weeks: What Healthcare Marketers Need to Know." This is your last reminder to sign up in order to not miss it! https://lnkd.in/eC8Qg5n4

Strong privacy practices depend on strong processes, including how vendors are selected and evaluated. The NAI's Tony Ficarrotta explains why that work shouldn’t stop once a partner is chosen. 🎬 Get more insights on prioritizing privacy in measurement in Phreesia Network Solutions's Future of measurement webinar replay: https://lnkd.in/gJ7_EatA

California’s DROP is nearly 12 weeks in. If your campaigns run on healthcare professional data, it may already be reaching your files. Since August 1, registered data brokers have been processing deletion requests Californians submit through DROP, the state’s Delete Request and Opt-out Platform, and more than half a million residents have signed up. For anyone who buys, licenses, or activates HCP data, the questions are piling up: Does this apply to us? How will a deletion notice reach us? What do we do with it? This Thursday, October 22 at 2:00 p.m. ET, the NAI and HealthLink Dimensions are hosting a free, 30-minute webinar to answer them. The NAI’s Tony Ficarrotta and HealthLink Dimensions’ Nathan Lenyszyn will cover: 🔹 What DROP requires of data brokers, and what the first 12 weeks have shown 🔹 What an HCP data provider sees when it checks California’s deletion lists against its records 🔹 How deletion notices should reach you and what to do with them 🔹 Four actions to take back to your organization, including questions for your data partners Registrants get a one-page guide to the four actions plus the recording. NAI membership isn’t required. ⬇️ Register now [link in comments] ⬇️ #DROP #DeleteAct #HealthcareMarketing #PrivacyCompliance #AdTech

Digital health advertising is helping people get screened, vaccinated, and treated sooner. Now there’s a place to see the evidence. Today the NAI is launching whydigitaladvertising.org, a new website on how responsible digital health advertising supports public health and improves health equity. The research behind it includes 60+ measured findings from 15+ campaigns run by non-profits and federal agencies. They point to benefits such as earlier screenings, higher vaccination rates, and fewer preventable deaths. What you’ll find: 🔹 How it works: what digital health advertising is, the two settings where Americans meet it, and the research base underneath 🔹 What the Data shows: the measured results from those campaigns 🔹 Protecting Privacy: recommendations for policymakers and NAI’s self-regulatory approach The benefits and the privacy protections should go together. That’s the work we do at the NAI. 🔗 Explore the site and download the white paper: whydigitaladvertising.org #DigitalHealth #HealthAdvertising #Privacy #PublicHealth #SelfRegulation