Loora

Knowing a language and speaking it are not the same skill. Most adults who studied English for years still freeze the moment they need to say something out loud. That's one of the ideas Sylvia Johnson, Head of Learning Design at Loora, shared twice recently: in a radio interview on Spanish show "A media Sesión," and in a talk at the H-INET Conference (Higher Education in Israel Network of English Teachers) on measuring spoken fluency at scale. Traditional methods build declarative memory, knowing the rules. Fluency depends on procedural memory, the kind you only build by producing the language again and again in realistic situations. 🔹 Fear is a real barrier. The "affective filter" means anxiety competes with language processing for your brain's resources. With an AI tutor, nobody is judging you. You can get it wrong ten times in a row at no cost, and that's where learning happens. 🔹 Consistency beats intensity. Short, regular practice consolidates better than one long weekly session. Our users in Spain average about 11 minutes a day, and that regularity is what makes the difference. 🔹 Talk about what you care about. No fixed syllabus. One user spent 40% of their lessons talking about football. Another covered 38 topics in a few weeks. The more you care about the topic, the less you think about the language and the more you simply use it. 🔹 AI and teachers, in tandem. Great teachers won't compete with AI. They'll use it to give learners the unlimited speaking practice no human schedule can offer. At H-INET, Sylvia presented Loora's continuous assessment framework: instead of scheduled oral exams with trained raters, learners are scored from unscripted conversation alone, independently across vocabulary breadth and stretch, grammatical structures, functional communication, fluency, and pronunciation, mapped to an extended 10-band CEFR scale. There's no separate test, because the conversation itself is the assessment, and progress shows up on much shorter timescales than traditional assessment allows. Both stages led to the same idea: fluency isn't something you're tested on once. It's something you build, and measure, every time you speak. And one personal favorite from the interview: when she was learning Spanish, the word "sobremesa" taught her more about the culture than any textbook. That's what a new language gives you: not just vocabulary, but a new way of being in the world. #LanguageLearning #EdTech #AIinEducation

Politics, philosophy, water sports – none of these are part of a standard language curriculum. Yet they’re all real conversations happening on Loora. In its coverage of our $22M funding round, Globes highlighted one of the insights we see in our platform data: 72% of Loora users practice English for career growth. But real fluency isn’t built by working through rigid modules alone. As we shared with Globes: “It’s precisely the freedom to discuss personal interests that turns every conversation into effective learning.” When learners choose what they want to talk about, practice becomes more relevant, more natural, and much closer to the conversations they’ll actually have in real life. Full story in the comments 👇

It might sound counterintuitive, but just 14 minutes of English practice a day can add up to real, measurable progress. In Germany - one of our most important markets - Loora users spend an average of 14 minutes a day practicing. And for many of them, English is directly tied to their careers: leading meetings, preparing for job interviews, giving presentations, and navigating complex professional conversations. German business publication TrendReport recently sat down with Roy Mor to explore why consistency matters more than intensity when learning a language. With regular practice, we typically see measurable improvements in speaking confidence within just 4 to 6 weeks. And with more than 200M interactions logged (one learner currently on a 1,377-day streak 👏 ) the pattern is pretty clear: small, consistent practice adds up. Read the full article in the comments 👇

“Longer term, we want Loora to be the default platform for English fluency globally, with the 1.5 billion people who couldn’t previously afford or access a tutor reaching functional fluency, and English no longer determined by geography or income.” In a recent interview with Pulse 2.0, our Co-Founder & CEO Roy Mor spoke about the vision behind Loora’s $22M Series B. He shared: • Why 1-on-1 AI tutoring is the key to breaking global language barriers • How personalized feedback creates real speaking confidence • How we’re scaling from 15M+ consumer learners into global B2B partnerships Full interview: https://lnkd.in/eW7_uNFw

Big day for Loora. We've raised a $22m USD Series B, taking our total funds raised to $43.25m USD. We've helped 15 million learners improve their English and move one step closer to their dreams. And we've built a B2B business from scratch in a year that serves 100+ corporations, governments and universities. None of this would be possible without the most incredible team. To everybody at Loora who has worked tirelessly to keep pushing us forward; to every learner and customer who has trusted us; and to our investors for their support, belief and network - thank you for helping us build the company we believe can define this category. Special thanks to our investment partners: Union Tech Ventures, Hearst Ventures, Emerge Ventures, QP Ventures, vgames Read the full founder's note from Roy Mor and Yonti Levin: https://lnkd.in/gz3Qx_C3 But enough from us, who better than Loora to tell you more about it? 👇

We're excited to welcome Ariel Dinur to the Loora team as our new User Acquisition Manager. Ariel joins us as we scale our reach across the world, bringing a judgment-free, always-available AI English tutor to billions of people seeking the job and the life they deserve. Welcome to the team, Ariel! So glad to have you with us 👏

Every great AI tutor gets smarter by understanding its learners better. Meet Nadav Oved, our new AI Researcher, leading work on behavioral personalization for conversational language learning. Nadav holds a Ph.D. in Natural Language Processing from the Technion, with research published in top-tier venues including TACL, Computational Linguistics, ACL and EMNLP. We're so lucky! Welcome to the team, Nadav.

Loora's marketing team just doubled its video power! Meet Mikhail Shepilov and Alberto González Martínez - our new AI Video Editors. Get ready for more ads worth watching. Welcome to the team, Mikhail and Alberto 🌟

Loora is growing and so is our leadership team. We're excited to welcome Shay Kirshblum as our new CFO. Shay brings 20+ years of financial leadership at high-growth tech companies. Now it's Loora's turn. With millions of learners worldwide and a fast-growing team, Shay steps in at exactly the right moment to help us scale smart, not just fast. So excited to have you on board!

איך בינה מלאכותית משנה את הדרך שבה אנחנו לומדים שפות? מחסום השפה הוא אחד האתגרים האוניברסליים והמתסכלים ביותר שיש. במשך שנים, אנשים ברחבי העולם נתקעו עם שיטות לימוד מסורתיות שלא באמת העניקו להם את הביטחון החשוב ביותר – פשוט לעמוד ולדבר. הסיפור של Loora התחיל בדיוק מהמקום הזה, מההבנה שבינה מלאכותית יוצרת הזדמנות חסרת תקדים: מרחב אישי, נטול שיפוטיות ונגיש, שמשנה לחלוטין את הדרך שבה בני אדם רוכשים שפה ושוברים את מחסום הפחד. בפרק החדש של "שיחת מסדרון" עם Jonathan Nimrodi וYael Meirow מ-Meta, צללנו לעומק הסיפור של Loora והחזון הטכנולוגי שלנו, אבל בעיקר הסתכלנו על התמונה הגדולה של תעשיית ה-B2C היום. תודה ל-Meta ולצוות שיחת מסדרון המדהים על ההזמנה לשיחה הפתוחה והמעמיקה, על השותפות הנהדרת ועל התמיכה והליווי לאורך כל הדרך ❤️ לינק לפודקסט המלא בתגובה הראשונה 👇🏻