Informa TechTarget

Content Marketing World Day 2! 🚀 Join us at Booth #818 today, and don't miss today's session: 📅 10:15 AM – Jane Qin Medeiros, Head of Brand and Content at Informa TechTarget, presents the power of our new B2B AI Authority Index Discover the data and insights on how to build AI authority and what it means for your content strategy. Then come right over to the booth to take our AI Authority Assessment to see where you stand and learn move forward actions! Plus: 🤖 Our AI-powered SketchBot activation continues at the Booth #818 💼 Meet with our team to discuss how to infleunce audiences and craft content that will deliver breakthrough results Let's keep the momentum going! https://lnkd.in/eVbRPGEh #CMWorld 

Day 1 of Content Marketing World: Complete! ✅ What an incredible day at Booth #818 and at our content sessions. Thank you to everyone who: 🔥 Attended Eva Araya and Leah Lusicano's session on on Roadie's AI authority strategy 🔥 Joined Garrett Mann's talk on what it takes to define your brand’s reputation and visibility within AI and LLMs 🔥 Took our AI Maturity Assessment to find your AI Authority Archetype 🔥 Experienced our AI-powered SketchBot 🔥 Stopped by for meaningful conversations about content-led growth We can't wait to see you at Booth #818 for Day 2! https://lnkd.in/eVbRPGEh #CMWorld

OpsStars 2026 is just 3 days away! ⏰ Join us in San Francisco to discover how person-level intent data is transforming GTM strategies for RevOps and Marketing Operations leaders. Don't forget: Catch our session on Monday, October 5th at 11:25 AM PDT: "Driving Smarter Go-to-Market: The Power of Opted-In Intent Data" Haven't scheduled time with our team yet? There's still time! Book your meeting: https://lnkd.in/eUiuqp6N

Buyers aren't the only audience discovering your content anymore. AI is deciding which sources to reference, recommend, and trust. That means great content alone isn't enough. Brands need to build authority through expert insights, original research, trusted voices, and credible content experiences. That's exactly what we'll be talking about at Content Marketing World. 📍 Visit us at Booth #818 to learn how organizations are building authority in an AI-first world. https://lnkd.in/eVbRPGEh #CMWorld #AI #ContentMarketing #B2BMarketing

The biggest mistake in B2B demand marketing? 🚨 Treating brand, content, leads and data as separate initiatives. When your efforts are siloed, you create friction in the buyer journey. You miss critical buying group members. You lose trust with skeptical buyers who are already 92% through their decision before you even know they exist. The fix? Unifying Demand. One integrated approach. One growth engine. More marketing-influenced revenue. Reuben Braham, General Manager at Informa TechTarget, breaks down the mistake that's costing marketers pipeline 👇 Stop leaving revenue on the table: https://lnkd.in/eWtrJ_TZ

Real journalism matters. And in the age of AI, quality, trusted content matters more than ever. Congratulations to Computer Weekly on 60 years. Think about that… 60 years! As technology - and the world around it - has transformed, Computer Weekly has remained a place readers can rely on for trusted journalism, informed perspectives and insight that helps shape real business and technology decisions. It’s an incredible milestone for the brand, and especially for the journalists behind it. Congratulations to Bryan Glick and the entire Computer Weekly team who work every day to produce essential coverage for the IT industry across the UK, Europe and around the world. Quality editorial matters. Trust matters. And where people turn for information matters more than ever. Congratulations on your 60 Computer Weekly - and here’s to the great journalism still to come from Informa TechTarget!

It was great to attend ComputerWeekly.com (by Informa TechTarget) 60th Birthday celebration! I have spent 15 years working alongside Bryan Glick and the ComputerWeekly editorial team but my experience with the brand dates back to my father receiving the print publication through our mailbox during his time as an IT Leader. It's great to honour a trusted brand that continues to stick to the same core value today as when my father was perusing the print publication all those years ago. The value of helping Technology Decision Makers to solve the complexity associated with their next technology project/purchase. It is that core DNA that has allowed the Brand to win countless awards, grow and expanding its readership beyond the UK to Europe, Asia, LATAM and Middle East. Great evening!! (Aaron Tan and Andrea Benito Arauzo - you were both missed!)

I'm heading to Content Marketing World 2026 with the Informa TechTarget team, and I can't wait to connect with marketers navigating todays AI-driven landscape.  As AI changes how buyers discover information, one thing is becoming clear:  authority matters more than ever. If you're looking to build trust, increase visibility, and create content that influences both buyers and AI, stop by Booth #818.  📅 See where we will be and plan your visit: https://lnkd.in/gD8Q65DA

Want to close more deals? 📊 Here's proof that brand influence works: Accounts exposed to banner ads closed at 47.9% Accounts without brand influence? Just 24.9% We analyzed 253,000+ opportunities to uncover how display advertising directly impacts pipeline and revenue. Download the infographic for the complete findings on how display advertising impacts your bottom line. 👉 https://bit.ly/4xRu7NX

🎉 Thank you for helping us celebrate 60 years of ComputerWeekly.com! 🥂 It was fantastic to come together with so many readers, contributors, partners, and technology leaders to recognize this milestone and reflect on six decades of innovation. Thank you to everyone who attended, shared memories, and helped make the celebration so special. Here's to the next chapter of Computer Weekly! #ComputerWeekly60