BuzzFeed

This week, I sat down with Kristen Aiken, editorial director of Life and Commerce at HuffPost. We talked about the lifestyle publication's growing focus on health and science, the importance of pitching all year long to nab an awards feature, and the difference between earned and affiliate coverage. Also… SEO is soooo yesterday. “What might surprise people, as we’re thought of as a lifestyle section: What doesn’t drive our coverage anymore at all is SEO. We’ve all seen what’s happened with Google, so we’ve pivoted to covering stories that resonate with our organic audience, which means relying heavily on our incredible audience team.” Great insights, exclusively on Meredith & The Media: https://lnkd.in/eFmzqj82 Editing by David Cohen.

🗞️ SECURED 🗞️ Meredith & The Media interview with Kristen Aiken, HuffPost dropping soon! Kristen breaks down HuffPost’s Life and Commerce coverage, including the best ways to score awards, features and Gift Guide coverage. The publication is also hot on healthcare, and leaning into the science side of things in a consumer friendly way. You won’t want to miss this drop, especially ahead of the holiday shopping / pitching season. Make sure you’re subscribed: https://lnkd.in/eqzNxquY

👀 Keep an eye out for Tasty's booth at the LA Times Food Bowl this weekend! 🍫 We've also partnered with Butterfinger to create a ~spooky~ game where you have the chance to win several full-sized #Butterfinger bars.  🤑 Use promo code "TASTY" for 20% off single-night GA tickets!  https://lnkd.in/g5dr_H3G

Halloween treats, a little friendly competition and a Play-Doh twist! 🎃 Don't miss Tasty's latest episode of "I Shop, You Cook!" featuring Play-Doh cooking playsets from Hasbro!

🏆 Congrats to the HuffPost's podcast, "Am I Doing It Wrong?" for winning Bronze in the Signal Awards! The hit lifestyle and advice podcast, presented by HuffPost and Acast and hosted by Rajul Punjabi-Johnson and Noah Michelson, explores the all-too-human anxieties we have about trying to get our lives right. Listen to "Am I Doing It Wrong?" wherever you find podcasts. 🎧

🍳 🎃 A little Halloween magic in the kitchen! On the latest episode of Tasty's "I Shop, You Cook!" a kid shops for ingredients while two chefs compete to create the ultimate Halloween treat. Meanwhile, Brooklyn gets creative with Play-Doh cooking playsets from Hasbro! ➡️ Watch now: https://lnkd.in/gHPV_qw8 https://lnkd.in/gHPV_qw8

🍳 🎃 A little Halloween magic in the kitchen! On the latest episode of Tasty's "I Shop, You Cook!" a kid shops for ingredients while two chefs compete to create the ultimate Halloween treat. Meanwhile, Brooklyn gets creative with Play-Doh cooking playsets from Hasbro! ➡️ Watch now: https://lnkd.in/gHPV_qw8 https://lnkd.in/gHPV_qw8

Halloween is getting a little sweeter! 🍫🧟♂️ We're bringing Butterfinger to life across BuzzFeed and Tasty with a fun IRL experience at the LA Times Food Bowl on October 23-24! Come see what surprises we're cooking up, and catch our latest video with The Try Guys for a little taste of what's to come! 🎃 https://lnkd.in/gTSWhJP8

LA foodies, save the date! 🗓️ Find Tasty at the LA Times Food Bowl at The Barker Hangar on October 23–24 for a Butterfinger twist on our viral Espresso Martini No-Bake Cheesecake. 🍰 Plus, watch the Try Guys take on a terrifying horror escape room in our latest video with Butterfinger. 👻 Watch now: https://lnkd.in/gTSWhJP8

How are we already in Q4?! As a shopping editor, this is our busiest time of year. We're fresh off covering Prime Day sales and launching into gift guide season, with Cyber Week coverage quickly approaching. If you're a new brand or a small business (or a PR person trying to spread brand awareness), now is a great time to put yourself out there for coverage opportunities. Gift guides are a type of shopping content where we especially want to highlight things at different price points, things that are unique, and things from a wide variety of retailers. 🛍️ Here are some things I personally look for when deciding what products I want to highlight during the busiest shopping time of the year: 1. What makes this product special? (Is it the ingredients? Does it serve an underrepresented community? Is it handmade? Does it solve a specific problem that people deal with?) 2. Does it have good reviews or have I tried it myself? (Customer reviews are a HUGE part of the vetting process. And if the product/brand is new, this is where samples to editors/writers/influencers can really help. Basically, you need receipts to prove that your products is as good as you say it is.) 3. Is the product easy to shop online? (Is it available through trusted retailers? If not, is the website professional-looking? Are there clear product images and a straightforward checkout experience?) Is there anything else you're curious about when it comes to e-commerce editorial? Let me know!