70 pages
- About this editionISBN: 9783319169378, 3319169378Page count: 638Published: June 26, 2015Format: ebookPublisher: Academy of Marketing ScienceLanguage: EnglishEditors: Charles W. Lamb, Jr., Dale M. Lewison, John C. Rogers III, Patrick L. Shul, Saraswati P. Singh, William A. DempseyCreate CitationTable of contents
This volume includes the full proceedings from the 1983 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing history marketing management, marketing education, industrial marketing and international marketing, among others.
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events a...
Source: PublisherMore about this editionShow lessGet bookBorrowEdit locationCancelCheck availability at libraries near youNo matching city or zip codeOther editionsOct 29, 2016Jul 13, 20152015Springer International PublishingSpringer International PublishingSpringer International PublishingPaperbackHardcoverebook638 pages638 pages—Common terms and phrasesadvertisingAmerican Marketing AssociationanalysisANOVAattitudesattributesbenefitsbrandbrand loyaltybuyercentral business districtcompetitionconceptConsumer BehaviorConsumer Researchcorporatecostcriteriadecisiondemographicdimensionseconomiceffectenvironmentevaluationevoked setexchangeexportfactorsfamily brandfirmsgoalsgroupshospitalimportantincomeindicateindustryMore terms and phrasesShow lessAbout the workGenre: ProceedingsPublisherAcademy of Marketing ScienceSearch Academy of Marketing ScienceMore from the publisher collectionRevolution in Marketing: Market Driving ChangesProceedings of the 2006 Academy of Marketing Science (AMS) Annual ConferenceFounded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and ...Proceedings of the 2009 Academy of Marketing Science (AMS) Annual ConferenceFounded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, ...Ideas in Marketing: Finding the New and Polishing the OldProceedings of the 2013 Academy of Marketing Science (AMS) Annual ConferenceFounded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and ...More books
