From Data-Rich To Decision-Ready: How To Unlock Your Data Potential
A survey of 300 business leaders conducted by Forbes Insights and Acxiom reveals that a vast majority use data for at least 40% of key business decisions in their organizations. However, “the amount of data does not correlate with data-driven insights,” says Jarrod Martin, chief executive officer of Acxiom. “What matters is the ability to translate relevant data into desired business outcomes.” Most companies are faced with this dilemma, according to the survey. They experience breakdowns in their data-driven decision-making, and their ability to act on data in real time is limited. This brief explores how companies can approach data strategy and execution to evolve from data-rich to decision-ready.
































































