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  • Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (Voices That Matter)
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Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (Voices That Matter)

4.6 out of 5 stars (4,683)

Since Don’t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it’s one of the best-loved and most recommended books on the subject.

Now Steve returns with fresh perspective to reexamine the principles that made
Don’t Make Me Think a classic–with updated examples and a new chapter on mobile usability. And it’s still short, profusely illustrated…and best of all–fun to read.

If you’ve read it before, you’ll rediscover what made
Don’t Make Me Think so essential to Web designers and developers around the world. If you’ve never read it, you’ll see why so many people have said it should be required reading for anyone working on Web sites.


“After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book.”
–Jeffrey Zeldman, author of Designing with Web Standards

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Editorial Reviews

About the Author

Steve Krug (pronounced "kroog") is best known as the author of Don't Make Me Think: A Common Sense Approach to Web Usability, now in its second edition with over 350,000 copies in print. Ten years later, he finally gathered enough energy to write another one: the usability testing handbook Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems. The books were based on the 20+ years he's spent as a usability consultant for a wide variety of clients like Apple, Bloomberg.com, Lexus.com, NPR, the International Monetary Fund, and many others.

His consulting firm, Advanced Common Sense ("just me and a few well-placed mirrors") is based in Chestnut Hill, MA. Steve currently spends most of his time teaching usability workshops, consulting, and watching old episodes of Law and Order.

Product details

  • ASIN ‏ : ‎ B00HJUBRPG
  • Publisher ‏ : ‎ New Riders
  • Accessibility ‏ : ‎ Learn more
  • Publication date ‏ : ‎ December 23, 2013
  • Edition ‏ : ‎ 3rd
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 40.2 MB
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 210 pages
  • ISBN-13 ‏ : ‎ 978-0133597264
  • Page Flip ‏ : ‎ Enabled
  • Part of series ‏ : ‎ Voices That Matter
  • Reading age ‏ : ‎ 18 years and up
  • Best Sellers Rank: #23,737 in Kindle Store (See Top 100 in Kindle Store)
  • Customer Reviews:
    4.6 out of 5 stars (4,683)

About the author

Follow authors for new release and deal updates, plus improved recommendations. See updates from all followed authors in Your Books.
Steve Krug
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Full content visible, double tap to read brief content.

Steve Krug (pronounced “kroog”) is best known as the author of Don’t Make Me Think: A Common Sense Approach to Web Usability, now in its third edition with over 700,000 copies in print.

Its younger sibling is the usability testing handbook Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems.

The books were based on the 25+ years he spent as a usability consultant for a wide variety of clients like Apple, Bloomberg, Lexus, NPR, and the International Monetary Fund.

His consulting firm, Advanced Common Sense (“just me and a few well-placed mirrors”) is based in Chestnut Hill, MA.

Steve currently spends most of his time either a) writing, or b) watching old movies on tv (when he really should be writing).

Customer reviews

4.6 out of 5 stars
4,683 global ratings

Customers say

Customers find this usability book informative and easy to read, with generous reading recommendations on related topics. They appreciate its practical approach, with one customer noting how it helps focus on important aspects of website usability, and its good balance between practical information and humor. The book receives positive feedback for its design guidance, with one customer highlighting how it guides through web design in a straightforward manner, and its clarity in defining concepts.
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192 customers mention informative, 176 positive, 16 negative
Customers find the book informative, providing useful knowledge and generous reading recommendations on related topics. One customer notes it does a great job explaining UX at a strategic level.
...I have to admit it, this book is both informative and entertaining. Now, I am reviewing the third edition published in 2014....Read more
...conversational tone of the author makes it an easy read but still very informative....Read more
The writing of the book is simple and to the point with a unique humorist style and a lot of actionable recommendations.Read more
Great information in this book. It definitely taught me a lot. The only reason I gave it 4 stars out of 5 is because I do find it a bit dry....Read more
191 customers mention readability, 175 positive, 16 negative
Customers find the book highly readable, describing it as a quick and easy usability guide that serves as a user experience textbook, with some mentioning they can finish it in one day.
Got this book as an intro into UX and was not disappointed. It's an easy read and the illustrations are easy to interpret and help make key points....Read more
...Not only it is easy to read and very clear, but it is also funny, entertaining, full of useful information and at the same time systematic and...Read more
...Many clients have remarked since then that the site is simple, clear, and easy to navigate, especially compared to competitors. 🎉...Read more
The way this book is written makes it easy to understand and follow what the author is trying to show, I really like the way he proposes and...Read more
184 customers mention content, 161 positive, 23 negative
Customers appreciate the content of the book, finding it great and interesting, with one customer noting it's particularly valuable for new developers.
Very useful, entertaining and easy to readRead more
Fun, Condensed yet detailed enough. The book not only help you with the principles but also with an attitude of approach in any digital product....Read more
...pictures and light-hearted writing style that makes it actually fun to read. When’s the last time you sat down and read a business book for fun?...Read more
Interesting and useful, the book is clear with it's message, but most of the content was so commonsensical that it didn't really contribute much....Read more
70 customers mention practicality, 65 positive, 5 negative
Customers find the book practical and valuable, with one customer noting how it helped them focus on the most important aspects of website usability.
Interesting and useful, the book is clear with it's message, but most of the content was so commonsensical that it didn't really contribute much....Read more
As I have business background, I found this book very helpful for acquiring the basic principles of web usability....Read more
...enjoyed it as a text book for webdesign class...very usable & practical..Read more
...management, content, and UX for years and think this book is a great resource for anyone who wants to learn the basics or have a nice "ahhh that...Read more
45 customers mention humor, 43 positive, 2 negative
Customers appreciate the book's humor, noting a good balance between practical information and wit, with the text making them smile as they read.
Funny, short, and in clean language. As a student I was able to absorb these concepts very quickly and see that UX or UCD is so valuable!...Read more
Fun, witty, smart and thoughtfulRead more
This was a great funny read. I'm new at UI Design and I learned a lot with a smile on my face.Read more
A well-written, clever and witty book that anyone building, or hoping to build, web sites should read....Read more
44 customers mention design, 40 positive, 4 negative
Customers praise the book's approach to website design, describing it as a Bible of user experience design that guides readers through concepts in a straightforward manner.
Classic UI design principles. You don't need fancy words and elaborate UX process, just follow the common sense ideals in this book.Read more
...There is a lot of insight here, and it's thoughtfully presented in easily digestible bits....Read more
...Great design advice and I kept this as a Quality Assurance Manager.Read more
Very insightful, well thought out, funny, engaging, and inspiring. This is a must read for anyone in the design/tech field.Read more
42 customers mention clarity, 39 positive, 3 negative
Customers praise the book's clarity, noting that it is full of common sense and concepts are very clearly defined. One customer mentions that the author explains complex ideas with ease and humor.
...It makes so much sense; it's clear, funny, and a joy to read. I read it three times with two highlighters, and also bought a copy for a friend....Read more
...It's just like the title says: Common Sense. If you have no computer smarts whatsoever, get this book. Otherwise... pass.Read more
A well-written, clever and witty book that anyone building, or hoping to build, web sites should read....Read more
This book is full of common sense that you don't realize is common sense until you read it. It's a great read and I highly recommend it.Read more
40 customers mention writing style, 37 positive, 3 negative
Customers appreciate the writing style of the book, describing it as delightfully and engagingly written, with one customer noting it's informal yet informative.
...Well written, and to me it's worth the read to get back to the basics with common sense so we stop overthinking our development efforts....Read more
Excellent book on usability, very well written.Read more
...No surprise, Krug's writing style is simple and approachable....Read more
A well-written, clever and witty book that anyone building, or hoping to build, web sites should read....Read more
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