Hoping that adding video from digital players will help stem the cord-cutting tide, Comcast finally announced this morning its streaming video service, Watchable.
Watchable's beta version, which will be advertiser-supported, launched this morning with content from 30 providers, most of which cater primarily to millennial audiences. Content partners include Mashable, Vice, Machinima, Disney's Maker Studios, Buzzfeed and Vox Media—the latter two have benefited from major investments from Comcast subsidiary NBCUniversal. Comcast says it will add additional partners over time.
"At Mashable, we have always believed in a distributed approach to media, and with its presence across Web, mobile apps and set-top boxes, we think Watchable will be a great new way for the digital generation to engage with our video content across the many platforms they use on a daily basis," said Adam Ostrow, chief strategy officer at Mashable.
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