How Much Is Your College Football Team Worth?

Alabama and Clemson are the top teams on the field, but Texas is the most valuable program in the sport

The Texas Longhorns are worth $1.1 billion, according to an annual study.

Photo: Michael Thomas/Associated Press
By

Andrew Beaton

By any measure, No. 1 Alabama and No. 2 Clemson are the top two college football teams in the country—facing off in the national championship game for the third time in four years.

But there’s one title neither can claim: the most valuable college football program in the country.

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