Daniel Oropeza
Daniel Oropeza Shopping Editor
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Daniel is Lifehacker's Shopping Editor covering tech deals and reviewing TVs, headphones, speakers, and projectors. He earned his master’s in journalism from Columbia University and has reported for the Miami Herald. He lives in Atlanta.
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Amazon products with the Prime Day colors and logo on a green background.
Credit: Lifehacker/Amazon

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You're not having déjà vu: Amazon did just have a big sale in July. This time, though, it's their fall sale—Prime Big Deal Days, better known as October Prime Day. The sale is officially underway from Oct. 6-7, and we're all over it. Remember to check price-tracking tools so you can trust that the sales we're talking about are actually good deals, and not just hype.

Remember, you need to be a Prime Member to access all of Amazon's Prime Day deals and to get free shipping. Prime membership starts at $14.99 per month ($139 per year) and comes with more benefits than people think. It's easy to figure out whether a yearly Prime membership is worth it for you, but remember, you can always cancel your Prime membership once the sale is over, as Amazon offers free 30-day trials. You can shop the entire event and still have time to cancel before you're charged.

What do you think so far?

For a glimpse of the best deals as we find them, check out our live blog of the event below, featuring the Lifehacker team's coverage of Prime Day. We'll continue highlighting new deals as we find them. Our sister brands have live blogs worth checking out, too, including CNET, PCMag, ZDNET, and Mashable.

Live

October Prime Day 2026 Live Blog: The Best Deals on Headphones, TVs, Fitness Tech, and More