Current State: Open-source character-to-robot platform, MIT licensed, 6 characters, ~120 GitHub stars

Strategic Pivot: Transform from "character gallery" to universal standard for robot personality

Why: Behavior Trees are the assembly language of robot behavior. The winner owns the standard, not the best gallery.

Week 1:

• Create CONTRIBUTING.md (complete contributor guide)
• Create character-template.md (starter template)
• Add "good-first-issue" labels to GitHub
• Open 5 starter issues (documentation fixes, simple character additions)

Week 2-3:

• Launch GitHub Discussions
• Start Discord server with 3 channels: #builders, #role-design, #hardware
• Create first video tutorial: "Your First CyberAgent Character"

Week 4:

• Announce "Community Character Challenge" ($1K prize)
• Publish challenge guidelines on GitHub Issues
• Set up automated PR review bots

Week 5-8:

• Judge submissions (community voting + core team review)
• Announce winners, distribute hardware
• Integrate 3 winning characters into main repo

Goal: 25+ community PRs in Q2

Week 1:

• Finalize dual-language SDK spec (TypeScript core + Rust embedded)
• Document architecture decisions in SDK-SPEC.md
• Create @cyber-agent/core package structure
• Set up monorepo with npm workspaces

Week 2-3:

• Implement core BT executor in TypeScript
• Create basic Rust SDK for ESP32
• Cross-compile test: TypeScript → WebSocket → Rust ESP32

Week 4-6:

• Write SDK documentation (API reference, examples)
• Create starter templates: npx @cyber-agent/init my-robot
• Publish alpha to npm (private beta)

Goal: SDK beta by end of Q2

Week 1-2:

• Design drag-and-drop BT editor spec
• Choose library: react-flow vs d3 for tree visualization
• Mockup: character editor UI

Week 3-4:

• Implement basic node dragging/canvas rendering
• Connect to existing BT executor
• Export to CDF JSON

Week 5-8:

• Add Three.js preview (simulated robot in browser)
• Save/load functionality
• Community submission workflow
• Integrate into main site

Goal: Public beta by end of Q2

• Define emotion system API (multi-dimensional)
• Define memory system API (character history)
• Draft specification document
• Submit to GitHub for community review

• Recruit 3 pilot partners (EDU robot kits)
• Create "CyberAgent Compatible" certification
• Integrate 2 partner robots into platform

• Complete TypeScript core SDK
• Complete Rust embedded SDK
• Public beta release
• Collect feedback from pilot programs

Key Milestone: 1,000 GitHub stars by end of Q3

• React Native base app
• Character browsing + control
• Real-time BT visualization on mobile
• iOS + Android release

• Community character submission system
• Review process (automated + manual)
• Premium character system (optional)
• First 100 community characters

• Video input → BT generation prototype
• Natural language → character design
• Beta to community testers

• Finalize emotion/memory systems
• Submit CDF as open standard
• Academic paper submission

• 1 Full-time Engineer: Platform development, SDK architecture
• Part-time Product: UX research, community program, partnerships

• Community Manager: Launch programs, Discord, conferences
• SDK Engineer: TypeScript + Rust expertise
• Documentation Lead: API docs, tutorials, video content

• Hardware grants ($5K)
• Conference travel ($3K)
• Documentation tooling ($1K)
• Total: ~$10K for Q2-Q3

We win when:

1. Third-party robot platforms adopt CDF without our push
2. Community contributes 10x more than core team
3. CyberAgent becomes mandatory learning for robotics students
4. Industry vendors license CDF certification program

We lose when:

1. BehaviorTree.CPP forks and beats us on developer experience
2. Sony or Sony-equivalent opens a closed competitor SDK
3. We ship features but not community
4. We focus on platform instead of standard

• Strategic pivot document created (STRATEGIC-PIVOT.md)
• Community contribution guides drafted
• SDK architecture specification completed

• Set up GitHub Discussions
• Label issues for first contributors
• Create Discord server invite
• Plan first community hacking session (virtual)

• Open 5 starter "good-first-issue" tasks
• Post first tutorial: "Creating Your First Character"
• Announce community character challenge

The long game is not long-term waiting. It's short-term execution aligned with 10-year vision.

Every feature, every PR, every community interaction should answer: "Is this building towards becoming the universal standard?"

If the answer is no, don't do it.

This document is living. Update quarterly with executive summary of progress.