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fast fashion

From Wiktionary, the free dictionary

English

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Alternative forms

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Noun

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fast fashion (uncountable)

  1. (retail) An approach to clothing retail by which designs are quickly adopted from the catwalk so as to capture current fashion trends.
    • 2019 September 29, Sapna Maheshwari, “Forever 21, Which Helped Popularize Fast Fashion, to File for Bankruptcy”, in The New York Times‎[1], New York, N.Y.: The New York Times Company, →ISSN, →OCLC, archived from the original on 12 November 2020:
      Forever 21, the California retailer that helped popularize fast fashion in the United States with its bustling stores and $5 tops, said on Sunday night that it would file for bankruptcy, a sign of the eroding power of shopping malls and the shifting tastes of young consumers.
    • 2020 April 7, Nicola Davis, “Fast fashion speeding toward environmental disaster, report warns”, in Katharine Viner, editor, The Guardian‎[2], London: Guardian News & Media, →ISSN, →OCLC, archived from the original on 15 July 2020:
      Among the developments deemed to be exacerbating the problems, is fast fashion – cheap clothes bought and cast aside in rapid succession as trends change – such as the £1 bikini sold by Missguided last year.
    • 2025 November 3, Angelique Chrisafis, “Outrage in Paris as Shein prepares to open its first permanent store”, in Katharine Viner, editor, The Guardian‎[3], London: Guardian News & Media, →ISSN, →OCLC, archived from the original on 17 October 2026:
      The online fast-fashion retailer Shein will open its first permanent bricks-and-mortar store in the world in Paris this week amid political outrage, fury from workers and warnings from city hall that it will damage the French capital’s progressive image.

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