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Content Management API
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Content Search API
Graph and Commerce
GraphQL API
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Graph API
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Commerce Service API
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Release Notes

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Guides, API references, and developer tools. Browse by capability or product.

Optimizely One Platform

All products work together as one connected platform. From configuration to optimization, find the right documentation for where you are.

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Organized around what you are building.

Explore by capability

Each capability in one place: what it does, who it is for, the products behind it, and where to start.

AI and Automation

Cross-platform

For teams who want to accelerate work with AI across content, analytics, experimentation, and campaigns.

Generate and adapt content, summarize experiments, build custom AI agents, and ask questions about your data.

Used by: Marketers, Content editors, Data analysts, Agent builders

Optimizely Agent Platform
Explore Agent Platform and AI features Get started with Agent Platform Write effective Agent Platform prompts Build a custom AI agent

Content Management

Create, manage, and publish content across sites, email, and other channels.

Used by: Content editors, Marketers, Developers, Campaign managers

CMS (SaaS)CMS 13CMS 12CampaignContent Marketing PlatformDigital Asset Management
Get started developing CMS (SaaS) Plan a campaign in CMP Configure email automation

Experimentation

Run A/B tests, feature flags, and multivariate experiments.

Used by: Growth, Engineering, Product, CRO specialists

Feature ExperimentationWeb ExperimentationPerformance Edge
Run your first web experiment Configure feature flags Understand experiment results

Personalization

Deliver recommendations, targeting, and audience segmentation.

Used by: Marketers, CRO specialists, Ecommerce managers, Data analysts

PersonalizationContent RecommendationsProduct RecommendationsData Platform
Create your first audience segment Add content recommendations Configure product recommendations

Digital Commerce

Manage catalogs, pricing, checkout, and B2B procurement.

Used by: Ecommerce directors, Merchandisers, .NET developers, B2B operations

Configured CommerceCommerce Connect
Configure your B2B storefront Add commerce to your CMS Configure product catalog

Analytics and Data

Measure impact and unify customer data across channels.

Used by: Data analysts, Marketing ops, Product managers, Growth teams

AnalyticsData Platform
Connect your data warehouse Build an audience segment Measure experiment impact

Integrations and Platform

Manage identity, access, and custom apps that extend the platform.

Used by: IT admins, Developers, Partner developers

Opti IDConnect Platform
Configure single sign-on Build a connector app Configure SCIM provisioning
All Platform Content Experimentation Commerce Data Personalization Developers Track changes

Platform

key Opti ID
Unified identity and single sign-on across every Optimizely product
Optimizely Agent Platform
AI agent orchestration for content, testing, and commerce workflows
Connect Platform
Connect third-party apps and sync data across CMS, Graph, and DAM

Content

CMS (SaaS)
Build and deliver headless content at scale
CMS 13
Develop composable .NET content solutions
CMS 12
Maintain and extend your existing CMS sites
Content Marketing Platform
Collaborate on campaigns from brief to publish
campaign Campaign
Automate email, SMS, and push workflows
Graph
Query and deliver content via GraphQL
DAM
Store, organize, and serve media assets
deployed_code DXP
Orchestrate content, commerce, and data together

Experimentation

Feature Experimentation
Deploy feature flags and run server-side tests
Web Experimentation
Run visual A/B tests without code deploys
Performance Edge
Deliver experiments at the edge, flicker-free
Exp Strategy
Plan and prioritize your testing program
Collaboration
Coordinate experiment workflows across teams

Commerce

Configured Commerce
Launch B2B storefronts with built-in tooling
Commerce Connect
Integrate commerce APIs into your .NET CMS
Commerce Search v3
Help buyers find products faster
PIM
Centralize and enrich product catalog data
Payment Service
Process payments within your storefront

Data

Data Platform (ODP)
Resolve and unify customer profiles at scale
Analytics
Measure experiment impact and user behavior

Personalization

Content Recs
Surface relevant content for each visitor
Product Recs
Suggest products based on buyer behavior
Personalization
Deliver real-time experiences using ODP segments

Developers

JS / TS SDK
JavaScript and TypeScript SDK for Agent Platform tools
Python SDK
Python SDK for Feature Experimentation and data integration
.NET SDK
.NET SDK for CMS development
React SDK
React components and hooks for experimentation and content
api REST APIs
Full REST API reference across all Optimizely products
GraphQL API
Query and explore content via Optimizely Graph

Track changes

new_releases Product release notes
Review the latest features and fixes across every product

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