WIRED en Español conversa con Juan Andrés Panamá, director general de DiDi en Latinoamérica, sobre el crecimiento de la empresa china en México, el desarrollo de su superapp, las metas de DiDi en electromovilidad y la importancia de competir como si fueran “el tercer lugar en el mercado”, aunque estén por encima de eso. 🔗: https://lnkd.in/g2Q_rhbE
DiDi’s impact in Latin America is all about listening to the users and their needs 🚗🥡💳 Juan Andrés Panamá, General Manager for DiDi Latam, recently sat down with WIRED en Español as part of The Big Interview, their new long-form interview series. Reflecting on our journey, he highlighted a pivotal transformation: evolving from an external tech brand into one focused on local markets, to the point that "feels almost Mexican." That connection wasn't built through high-level strategy alone, but through deep local immersion—our teams visiting drivers' families at home, getting behind the wheel ourselves, and listening directly to users, drivers, couriers, and merchants before designing solutions for them. What began as a ride-hailing platform has expanded into a full Superapp ecosystem integrating mobility, food delivery, and financial services. By anchoring our growth in everyday needs, Mexico has become our primary innovation hub for LATAM. It proves that a Superapp isn't just a collection of features in a single app; it’s a joined-up ecosystem designed to make everyday life better for everyone. Looking ahead, the conversation highlights how technology serves people best when it works quietly behind the scenes. Whether it’s real-time AI safety monitoring, scaling toward 100,000 electric vehicles by 2030, or testing dedicated AI agents to help drivers and restaurant partners optimize their daily earnings, advanced tech is only as valuable as the real-world problems it solves. As we continue growing across Latin America, our guiding philosophy remains simple: stay user-centric, keep innovating, and always operate with the drive of a challenger. Explore the complete article on WIRED en Español: https://lnkd.in/ezW73avp #DiDi #Superapp #Innovation #DiDiFood #DiDiFinancialServices #Technology #Business #ArtificialIntelligence #AI