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The IBM way : insights into the world's most successful marketing organization

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The IBM way : insights into the world's most successful marketing organization

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Publication date
Topics
IBM, Marketing, Ondernemerschap, Ordinateurs -- Industrie et commerce -- Cas, Études de, Office equipment and supplies -- Marketing -- Case studies, United States Computer industries: International Business Machines Corporation, International Business Machines Corporation, International business machines corporation, Computers -- Marketing -- Case studies, Marketing -- Case studies, Electronic office machines -- Marketing -- Case studies, Electronic office machines -- Marketing, Computers -- Marketing
Publisher
New York : Harper & Row
Collection
marygrovecollege; internetarchivebooks; americana; printdisabled
Contributor
Internet Archive
Language
English
Item Size
496.1M
xiv, 235 pages ; 25 cm

Includes index

A business and its beliefs -- Leadership -- Creating a totally sales-oriented environment -- Building a superior marketing organization -- Future-oriented marketing -- Solution-minded selling -- Being responsive to the customer -- Service, service, service ... and more service -- Measurement and compensation -- The entrepreneurial spirit
Access-restricted-item
true
Addeddate
2020-02-07 05:02:40
Associated-names
Shook, Robert L., 1938-
Boxid
IA1772406
Camera
USB PTP Class Camera
Col_number
COL-609
Collection_set
printdisabled
External-identifier
urn:oclc:record:1149521958[WorldCat (this item)]
urn:lcp:ibmwayinsightsin0000rodg:lcpdf:936fab9c-02ea-42f6-aff1-e58f70f0cf46
urn:lcp:ibmwayinsightsin0000rodg:epub:8ca33428-9bcb-459f-8ed0-6be50383de4d
Foldoutcount
0
Identifier
ibmwayinsightsin0000rodg
Identifier-ark
ark:/13960/t6rz7r27z
Invoice
1652
Full catalog record
MARCXML


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