IAB UK

Latest IAB Adspend insights

UK Digital Ad Market Hits £21.2bn in H1 2026

The UK’s digital ad market reached £21.2bn in the first half of 2026, up 13% year-on-year, with retail media growing 32% and video up 18%. Download the latest IAB UK and mediasense Digital Adspend Study for a deeper look at category performance, emerging trends including AI and measurement, and forecasts for the market through to 2027.

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Latest news

The Value of Creator Partnerships

Our first measure of the UK creator partnerships market reveals rapid growth, with revenue set to pass £1bn for the first time in 2026.

Digital advertising could contribute £242bn to the UK economy by 2035

Our latest report with Public First explores the scale of digital advertising’s economic impact, including the potential to add 1.2m jobs

What does an Andy Burnham premiership mean for digital advertising?

IAB UK explores what the Burnham Government’s approach to growth, regulation and online safety could mean for digital advertising.

Highlights from the IAB

Welcome back to Futurescape

Explore the updated 2026 Futurescape study, with two new chapters on the trends shaping advertising to 2030 and beyond

IAB UK Digital Adspend

Visit the Adspend Hub for more insights, analysis and related content on the latest digital advertising spend trends

Benefits built for our members

Explore the value of IAB UK membership with practical guidance, industry standards and support that helps businesses navigate digital advertising

IAB UK Creator Qualification

Build trust and confidence in creator marketing with IAB UK’s new Creator Qualification, a course helping creators understand ad rules, disclosure best practice and brand partnerships. Take the Creator Qualification today.

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Our members include advertisers, agencies, ad tech companies and media owners, so you're in the right place to discover the very best of digital advertising.

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