Snapchat—ready to actually bring in revenue—will start showing ads this weekend, and the messaging app gave a better understanding of how marketing will arrive in users' inboxes with a blog post today.
Snapchat said ads will show up in the "recent updates" feed that show users a list of the latest messages.
The L.A.-based startup, worth about $10 billion with investor interest from companies including Yahoo, has been slowly teasing its advertising potential for a couple weeks. CEO Evan Spiegel announced ad plans at a Vanity Fair tech conference earlier this month.
Now, the company promised that promoted snaps would be pushed to the 100 million-user community during the next couple of days.
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